The latest issue of the Association of Corporate Counsel (ACC) South Florida Chapter's FOCUS newsletter features an article authored by Gunster Shareholder Alexis Buese, outlining the Florida Telephone Solicitation Act (FTSA). The FTSA is a new law that took effect on July 1, 2021 and has been dubbed the "mini-TCPA."
Companies that do business in Florida should be aware of the FTSA and should proactively employ measures to mitigate the risks it poses, Buese advises. She adds that "Virtually any business that contacts consumers using mobile marketing is at risk if doing business in Florida, regardless or industry or location."
Alexis M. Buese practices in all aspects of commercial litigation, including class action, contract disputes and real estate litigation. She has broadly defended the consumer products and services industries against the expanding array of class actions that challenge their products, methodologies and procedures. Her clients include numerous consumer goods manufacturers and retailers, including apparel, furniture, food, vitamin and dietary supplement companies, and e-commerce companies. She also works with clients to assess their product and service offerings, and mitigate litigation risk in connection therewith including by creating enforceable e-commerce agreements, including the drafting and implementation of effective terms and conditions.
