Audio: Think Twitter’s for kids? Think again

There is a common misconception that Twitter and social media is for the younger generation. It just isn’t true. The teenagers may know how to upload pictures to Facebook- but they have no clue how to identify, qualify, and engage new clients online. These “soft skills” for lack of a better term, are much more unusual. The ability to turn a contact into a client- that takes talent.I have always said that partners that already know how to network, and aren’t afraid to pick up the phone, have much more potential for success online than young associates.


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